About the Role
As our Data Analyst for the Digital Media team, you'll play an instrumental role in supporting Gojek's marketing teams across all markets we operate in. Based in Jakarta, and reporting to the Head of Data - Digital Media, your key responsibilities come in the form of front-end and back-end efforts, shifting between insight generation mined from both our internal and marketing platform data as well as to crafting back-end tools used to further support the Digital Media team. As a thought-partner in all things digital media and custodian of marketing attribution logics and data for the organization, you'll also collaborate with other departments across Gojek to solve some of the most challenging business problems across various product verticals, and directly shaping the future of the team and the business.
What You Will DoBuild, automate, and service team-oriented dashboards for marketing teamsBe a custodian of marketing datamart, with specific responsibility in maintaining and managing 3rd party data to ensure data integrity and accuracyPerform experiments, analyses, and post-activity evaluations to deliver customer insights and drive strategic recommendations for optimizationsIdentify key trends and criteria that influence customer behaviorsPerform timely & accurate KPI reporting on a monthly basis
What You Will Need A BA/BS degree in Computer Science, Mathematics, or related quantitative field/ practical experienceAt least of 3 years of experience in data analysis or a related fieldProficiency in databases and querying (i.e. SQL, MySQL, MapReduce, Hadoop), dashboarding tools (i.e. Tableau, Data Studio, Qlik), and statistical tools (i.e. R, Python, or similar)Well-versed with the digital marketing landscape and its associated platforms/ technologies (i.e. oogle, Facebook, Appsflyer)Experience in analyzing marketing data to identify impactful and business-relevant conclusionsStrong written and verbal communication skills, including technical writing skills, with experience in presenting results to multiple stakeholders
About the Team
Our Business Intelligence - Marketing team spans across two main offices in Jakarta and Singapore, and services marketing teams in all regions Gojek operates in.
We are the center of excellence for all things digital media at Gojek. The team’s scope of work traverses multiple domains, including app event tracking, digital media performance attribution and (marketing) campaign execution infrastructure management. There is no such thing as a boring day in the team, as we constantly keep abreast of the latest developments within the company, as well as the wider digital marketing scene. With a strong emphasis on a bottom-up approach, the team focuses on ensuring that marketing data is ingested and transformed appropriately before being analyzed for insights.
Our projects range from back-end data management, such as creating Marketing Platform Data Marts (for easy consumption and utilization of data) to deep analysis such as multi-touch attribution for users prior to them installing the Gojek app. Currently, the team is tackling the most recent changes posed by the new iOS privacy updates, as well as exploring different means to disseminate marketing performance data to all organizational stakeholders. If you like to dive right into problems that are at the very forefront of the Digital Media industry, then look no further.