Go-jek is indonesia’s
first & only unicorn

IN 2010

GO - JEK started with a mission to improve the livelihoods of local ojeks (motorcycle taxis)

Asset 1

In the beginning

Every customer was ‘matched’ manually with a driver via a call center.

Asset 2

IN 2015

A version of the app was launched to automate the matchmaking

Asset 3

By mid-2015

Orders scaled from 3,000 to 100,000 a day. GO-JEK was becoming indispensable. By end of 2015 - systems were crashing because of a major spike in volumes

Asset 4

End of 2015

Niranjan Paranjape rewrote a key piece of technology in golang in under 3 days.

Asset 5

By early 2016,

By early 2016, it was smooth sailing but orders climbed to 300,000+ a day..

Asset 6

Happy Driver Partners

Driver incomes increased by 150% making GO-JEK a reliable partner

Asset 5

In mid-2016

In mid-2016, downtimes were a routine affair. Leaky faucets needed to be fixed.

Asset 8

The big rewrite began in 2016

“No project has a budget and impact as big as this in GO-JEK’s history” - From Nadiem’s internal mail..

Asset 9

Employment opportunities.

GO-JEK employs more than 30,000 people with disabilities.

Asset 8

As of 2018

GO-JEK does 100+ million orders across 18+ products Total order volume growth - 6600x