GO - JEK started with a mission to improve the livelihoods of local ojeks (motorcycle taxis)
In the beginning
Every customer was ‘matched’ manually with a driver via a call center.
A version of the app was launched to automate the matchmaking
Orders scaled from 3,000 to 100,000 a day. GO-JEK was becoming indispensable. By end of 2015 - systems were crashing because of a major spike in volumes
By early 2016,
By early 2016, it was smooth sailing but orders climbed to 300,000+ a day..
Happy Driver Partners
Driver incomes increased by 150% making GO-JEK a reliable partner
In mid-2016, downtimes were a routine affair. Leaky faucets needed to be fixed.
As of 2018
GO-JEK does 100+ million orders across 18+ products Total order volume growth - 6600x